Cooking With Video on Cookshow.com

This is a fantastic idea.  Thomas and I almost started something similar two years ago.  As a family that always has the food network on in the kitchen 24/7, this makes total sense.  Wishing these guys luck.  Everyone can be martha. (or, at least they can try).

Arrington writes:

You know how it's easier to follow a recipe in a cookbook if there is picture? It gives you something to shoot for when you can see what the finished product is supposed to look like. Well, the same thing goes for online recipes. Except, why stop with pictures when you can include complete video tutorials? That's what two French entrepreneurs, Jacque Petit and Gilles Piedoye Peteui, thought when they came up with Cookshow.com. The site, which just launched on Wednesday, is still a bit raw and lacks recipes for many basic ingredients (like "salmon"). But the idea is solid: Let amateur and professional cooks alike upload recipes with short videos showing exactly how to prepare them. Then the audience can vote on which video recipes are the best. It's a Youtube for all the wannabe celebrity chefs who can't get their own show on the Food Network. And some of the videos are not bad. Here is one, for instance, for fennel-rubbed flank steak. Yum. You rarely see people's faces in these videos. It's all hands and close-ups of eggs and meat in bowls.

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