What Would You Do If You Ran The NY Times?
Now that the Harbinger group owns about as much of the NY Times as the Sulzberger family, questions over the future of the NY Times are arising more than ever.
So, what would you do if you took over the NY Times?
Fred Wilson answers:
So, what would you do if you took over the NY Times?
Fred Wilson answers:
I'd spin off The NY Times (paper and online) into a separate company and bring in new management to run it. I'd liquidate the rest of the assets, possibly including About.com.
I'd make the NY Times all about their audience. Let the people who read the paper have a much larger role in the content that gets published, both online and offline.
The best thing about the NY Times is their readers. The only way they can fix their problems is by leveraging them as the other half of their newsroom.
What would you do?
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